Erin Martin’s journey started with a simple joy for baking.
“I loved the idea of creating something from scratch that was delicious and beautiful,”
she said. “I also wanted to taste interesting and high quality baked goods that I
wasn't finding in the cafes and stores near me.”
Martin looked at several options for culinary school before selecting College of DuPage
because it was customizable, affordable and accessible.
“I was able to pay for it myself while working in the field, I was able to attend
at my own pace and it was close to where I was living,” she said. “It was such a great
combination of getting experience as well as working in a classroom environment that
prepared me for my career.”
After earning her certificate in Baking and Pastry Arts, Martin continued as a cake
decorator and baker in the industry as well as on her own. A year later, her employer
helped her to start ECBG Cake Studio.
“They also provided me a professional shared kitchen space to work out of,” she said.
“After that, it was all about advertising, marketing, promoting and hustling to bring
my business to my target audience. I knew once they knew me, they would buy from me,
and once they bought from me, they would love me! A huge part of that has been social
media marketing. I enjoy connecting with my audience in a way that harbors love, comfort,
trust, strength, beauty—all things that are encompassed in my branding.”
In 2021, Martin purchased a permanent space for Cake Studio in West Town in Chicago,
where she quadrupled her capacity and went from making about 70 wedding cakes a year
to about 250 wedding cakes annually. She now focuses on training her 10 staff members,
increasing her profit margin and making a bigger impact as a main player in the city
of Chicago.
She credits COD for providing the education she needed to accomplish this goal.
“I loved COD as a starting point and look back fondly on my time there,” she said.
“I was able to learn so many tricks of the trade, kitchen culture, teamwork, skills,
techniques and discipline I would not have otherwise learned. I am so grateful for
the instructors and friends I met there and value the skills I learned. It’s a lot
of hard work, but it is fulfilling as well.
“I always encourage people to look into College of DuPage. I absolutely loved my experience
there. The facilities are beautiful and you'll receive a great education!”